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Guest post by Marcia Yudkin
What's the Right Timing for Publicity? Publicity Dilemma 2
Media outlets are in the news business. And as you can tell from
the close resemblance between the words "news" and "new," the
mission of the media is to bring you interesting and timely
reports on what's new. If you're an entrepreneur or
organizational marketer and you feed your news about what's new
to the media at the appropriate time, you're helping both them
and yourself. You give them news to share, and you receive
credibility and exposure to potential customers.
Ah, but what is the appropriate time? Media deadlines are the
most important element in proper timing. Follow these guidelines
to make the publicity process work in your favor.
In one group are radio, television, newspapers and web sites,
which have short-range deadlines, and in another group are
magazines, which have considerably longer-range deadlines. For
the short-range deadline media, one week is generally enough lead
time for those media outlets to pick up your story. For
magazines, the lead time depends on the publication schedule:
Monthly magazines need to receive your press releases or pitches
3-6 months ahead of time, while those published every other month
need even longer lead time. Weekly magazines need 3-6 weeks
advance notice, whenever possible.
When announcing events or looking for coverage for them (as
opposed to, say, announcing a new product or providing
perspective on a trend), you often need to add a few weeks to the
lead time, because daily media often have a weekly rather than
daily publication schedule for their calendar listings. That is,
upcoming events get published in a batch once a week on Thursday
or Friday rather than every day.
The biggest timing complications arise with a product launch,
because magazines need to receive your publicity materials 2-3
months before the newspapers, radio, TV and websites in order for
them to feature new stuff around the same time. If you rely
simply on press release distribution for publicity, either
magazine coverage will lag way behind the other media or the
newspaper etc. coverage will be premature.
Solve that dilemma by sending publicity materials directly to the
magazines at least three months before you want the coverage to
appear, then wait until the week before you want the coverage to
hit up the newspapers, radio, TV and websites, either by
contacting them directly as well or by doing a general press
release distribution. That's right - do publicity in two
batches.
Using the guidelines above, plan your timing carefully so you
don't have publicity appearing before your product is ready for
purchase or after it's too late for customers to plan to attend
your events.
Bonus Tip: Improve your timing even more by looking up or
requesting a publication's "editorial calendar." This is an
issue-by-issue rundown of planned topics - for instance, the
March 16 issue will cover network security, the March 23 issue
software upgrades and so on. If you dovetail your publicity with
a particular publication's editorial calendar, you're
practically a shoo-in!
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Publicity expert Marcia Yudkin is the author of 6 Steps to Free
Publicity, Persuading on Paper, Web Site Marketing Makeover and
eight other books. She has engineered coverage for herself or
her company in the Wall Street Journal, Entrepreneur, Success,
Women in Business and dozens of newspapers around the world. Get
free access to a one-hour audio recording in which she answers
the most common questions about getting media coverage at
http://www.yudkin.com/publicityideas.htm
Greg Cryns
Wahm Search Engine
"Move Over ClickBank, There's a New Kid in Town: Click2Sell"
By Merle http://www.PayPerClickResearch.com
Are you frustrated with Clickbank? For years now they
have been the "reigning champion" when it comes to
payment processing with a built in affiliate network.
Clickbank makes it easy to sell your digital products
and take advantage of their affiliate army, numbering
over 100,000. It's simple really - you let others sell
your products and they earn commission.
Recently a new competitor has hit the scene, Click2Sell.eu
They're a company based out of Europe who have put together
a service that includes many of the features that others
are lacking.
No matter if you're just a merchant (seller), or you're
a "super affiliate" making a living online, Click2Sell
incorporates some wonderful features and benefits. Let's
take a closer look:
Merchants can sell digital or material products, even
subscription based services. Your products can be sold
in U.S. dollars, EUR or GBP. Payments are received instantly
to your Paypal, Worldpay, Authorize.net, Google Checkout
or Moneybookers account.
Once registered, you can be up and selling right away.
There's no "waiting period" for approval of thank you
or sales pages. You set your own pricing, no maximum
price points, and it's easy to add new products.
Your digital products are uploaded to Click2Sell's server
and protected from unauthorized access. The thank you
pages shown to buyers are encrypted so they never know
the actual download location. All download links expire
within 72 hours of purchase, which eliminates the problem
of them being shared with others.
The built in affiliate program allows you to easily pay
any affiliate commission with a few clicks, using either
Paypal or Moneybookers. You set the commission rate you're
willing to pay, up to 95%. Affiliates can be automatically
accepted or you can choose to manually approve them. This
feature allows you to ban those you don't want promoting
your products.
Merchants are also given a choice to show affiliates the
conversion rates of your products in the marketplace, or
not. And, of course they've built in powerful statistics
and tracking which reports on the number of active affiliates,
and their performance. Also, it tracks product conversion
rates for different keywords, a product's rank and history
of changes in the marketplace and much more.
Hang on to your seat because the benefits and features
offered to affiliates are just as exciting. When searching
for products you wish to promote, you can search through
the marketplace using various criteria such as category,
rank, amount earned per sale, conversion rate, popularity
and more. This is a great way to find just the products
that meet your needs.
The built in advanced tracking reports allow you to see
how many people clicked on your affiliate link, and the
number that actually purchased. See how much you've
earned in "real time". Very nice. Even if they don't
purchase right away, if someone clicks on your affiliate
link and goes back to purchase within six months, you'll
still earn your commission.
Any monies earned in a month are paid out in full
the following month. No money is held back in a reserve
account.
So, how much is all of this going to cost you? Don't
faint, but it's totally free to set up an account, no
matter if you're a merchant or just an affiliate.
Merchants are charged 1.00 to 3.00 USD on each sale.
Do yourself a favor and check out their website for
further information.
http://tinyurl.com/6erd2o
Merle
"The Tricks to Paying for Clicks"
Learn everything you need to know about
pay-per-click search engines at....
http://www.PayPerClickResearch.com
Greg Cryns
http://www.allaboutpasorobles.com
http://www.ziparticles.com
http://www.workathomeprofiles.com
Twitter: http://www.twitter.com/calgreg
