Sunday, March 28, 2010

Do you charge money to do things?

"I learned a long time ago to only work for or with people with whom you have mutual admiration and respect—and who already think you’re valuable and great at what you do. In my experience, the folks who expect you to make a case for your own value make for terrible clients. They may be good negotiators and nice people, but working for them is a gut-wrenching travesty. And I don’t do travesties. "

Merlin Mann

Wednesday, March 24, 2010

There Is No Duplicate Content Penalty

Humans are strange. No matter how many times we are told that the duplicate content penalty does not exist, for some reason we want to believe that it does.
Here is a post by my friend Jill Whalen who nearly always mirrors my SEO thoughts. I think Jill hits the nail on the head here. Read and stop fretting. Post as much interesting and valuable content as you can. Remember that Google's main objective is to please the searchers.

There Is No Duplicate Content Penalty
by Jill Whalen

The SEO industry has been plagued for years by a lack of consistency with SEO terms and definitions. One of the most prevalent inaccurate terms we hear is "duplicate content penalty." While duplicate content is not something you should strive for on your website, there's no search engine penalty for having it.

Duplicate content has been and always will be a natural part of the Web. It's nothing to be afraid of. If your site has some dupe content for whatever reason, you don't have to lose sleep every night worrying about the wrath of the Google gods. They're not going to shoot lightning bolts at your site from the sky, nor are they going to banish your entire website from ever showing up for relevant searches.

They are simply going to filter out the dupes.

The search engines want to index and show to their users (the searchers) as much unique content as algorithmically possible. That's their job, and they do it quite well considering what they have to work with: spammers using invisible or irrelevant content, technically challenged websites that crawlers can't easily find, copycat scraper sites that exist only to obtain AdSense clicks, and a whole host of other such nonsense.

There's no doubt that duplicate content is a problem for search engines. If a searcher is looking for a particular type of product or service and is presented with pages and pages of results that provide the same basic information, then the engine has failed to do its job properly. In order to supply users with a variety of information on their search query, search engines have created duplicate content "filters" (not penalties) that attempt to weed out the information they already know about. Certainly, if your page is one of those that is filtered, it may very well feel like a penalty to you, but it's not – it's a filter.

Penalties Are for Spammers

Search engine penalties are reserved for pages and sites that are purposely trying to trick the search engines in one form or another. Penalties can be meted out algorithmically when obvious deceptions exist on a page, or they can be personally handed out by a search engineer who discovers the hanky-panky through spam reports and other means. To many people's surprise, penalties rarely happen to the average website. Sites that receive a true penalty typically know exactly what they did to deserve it. If they don't, they haven't been paying attention.

Honestly, the search engines are not out to get you. If you have a page on your site that sells red hats and another very similar page selling blue hats, you aren't going to find your site banished off the face of Google. The worst thing that will happen is that only the red hat page may show up in the search results instead of both pages showing up. If you need both to show up in the search engines, then you'll need to make them substantially unique.

Suffice it to say that just about any content that is easily created without much human intervention (i.e., automated) is not a great candidate for organic SEO purposes.

Article Reprints

Another duplicate-content issue that many are concerned about is the republishing of online articles. Reprinting someone's article on your site is not going to cause a penalty. While you probably don't want every article on your site to be a reprint of someone else's, if the reprints are helpful to your site visitors and your overall mission, then it's not a problem for the search engines.

If your own bylined articles are getting published elsewhere, that's a good thing. You don't need to provide a different version to other sites or not allow them to be republished at all. The more sites that host your article, the more chances you have to build your credibility as well as to gain links back to your site through a short bio at the end of the article. In many cases, Google doesn't even filter out duplicate articles in searches, but even if they eventually show only one version, it's still okay.

Inadvertent Multiple URLs for the Same Content

Where duplicate content CAN be a problem is when a website shows essentially the same page, but on numerous URLs. WordPress blogs often fall victim to this when multiple tags or categories are chosen to label any one blog post. The blog software then creates numerous URLs for the same article, depending on which category or tag a user clicked to view it. While this type of duplicate content won't cause a search engine penalty, it will often split the overall link popularity of the article, which is not recommended.

Any backend system or CMS that creates numerous URLs for any one piece of content can indeed be a problem for search engines, because it makes their spiders do more work. It's silly to have the spider finding the same information over and over again, when you'd rather have it finding other, unique information to index. This type of unintended duplicate content should definitely be cleaned up either through 301-redirects or by using the canonical link element

When it comes to duplicate content, the search engines are not penalizing you or thinking that you're a spammer; they're simply trying to show some variety in their search results pages and don't want to waste time indexing content they already have in their databases.

Jill Whalen, CEO of High Rankings a Boston SEO Consulting Agency, has been providing SEO services since 1995. Jill is also the host of the High Rankings Advisor newsletter and the High Rankings SEO forum.

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Tuesday, March 23, 2010

Phony email solicitation

If you own your own website then you probably get email from people who want you to buy their services.

These may include (but not limited to)

* better search engine position
* website redesign
* hosting services
* graphics design

One of my pet peeves are the offers to buy domain names other than the .com. Here is a clever email I received this morning. They appeal to my sense of urgency but, in my opinion, they are using despicable tactics by trying to make me think someone is buying up all the domain extensions for my website . It is also interesting that this email arrived after I pushed out a big promotion on the website yesterday. The blue text color is also interesting?


(It's very urgent, Please transfer this email to your CEO or appropriate person, thanks)
Dear CEO,
We are the department of Asian Domain registration service in china. have something to confirm with you. We formally received an application on March 23, 2010, one company which self-styled "Negea Co.Ltd" were applying to register "workathomeprofiles" as Network Brand and following domain names:

After our initial checking, we found the name were similar to your company's, so we need to check with you whether your
company has authorized that company to register these names. If you authorized this, we will finish the registration at once. If you did not authorize, please let us know within 7 workdays, so that we will handle this issue better. Out of the time limit we will unconditionally finish the registration for "Negea Co.Ltd".
Best Regards,

Jasson Wong
Tel: +86-551-5223-174 || Fax: +86-551-5223-175
Room205,Block12,Youth Community(West),Ningguo Road
Baohe District,HeFei,China

< /snip >

The point is, as usual, be careful out there!

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Sunday, March 21, 2010

WAHM membership site redo

I am about to do some rework on my membership website Work At Home Profiles.

Here are some details about the website history:

1. The site was established a few years ago but I did not promote it as I should have. It has a page rank 2 and a few good incoming links. The cost to join is $3.77 per month. Members get a full page ad.

2. It was initially designed for the WAHM folks, the hard working people who bring you some very fine products to use in your own life. Here is a listing of many of these "party plan" companies.

3. The main idea for the website is to give the Work At Home people a place to put a full page and description of themselves. This includes links to their business websites. Mainly, though, I want the members to talk about their personal lives a bit. I think people these days want to know more about the person behind the program or product.

4. The member's only area includes many tips about marketing for the WAHM area and other business types. What I have found is that the WAHM people know little about marketing in general so they don't know what to ask about how to promote their businesses.

5. New members will also get a main page for one week and a permanent link inside on .

This morning I received an email from a dear lady who wanted to know if joining a link trade membership website was a good idea.

Well, frankly, she is way ahead of most other WAHM marketers who don't fully understand the value of incoming links to grow a business. What seems so obvious to me is not obvious to my members. We need to keep this in mind as teachers.

I advised her not to pay for such a service. My experience and research tells me they do not help you and they can even hurt you for search engine marketing.

Some immediate changes:

1. feature each member on a weekly basis instead of a monthly basis.

2. send out email to my members at least once a week

I am considering adding a FORUM to the website, but not sure about that yet. Frankly, I think I would rather refer my members to a couple of good forums on other websites.

So, please check out these websites and offer suggestions about how to increase traffic and anything else you can think of.

Greg Cryns

Work At Home Profiles
Wahm Search Engine

Tuesday, March 16, 2010

Email headlines- good and bad

I am going through my Spam file on Yahoo's email program. There are some messages in there that I want to open, but most of them are, well, spam.

To make life interesting (?) I culled some of the email Subject lines. Wondering which I would save for future reference?

the top 24 online businesses
how an online beginner makes $4,000 in first month
If I had to start from scratch, I would... (new webinar)
did they really say that?
I agree with SCIENCE: Multi-tasking is multi-failing
Customers With Gmail? Watch This...
greg, Good Copy VS. GREAT Copy...
$250,000 Policy for for around $10 a month!
INSANE bonus Greg...(super affiliate MADNESS)
Fwd: wanna see my video?
A note about the Human Time Machine...
gregory , Get Out Your Calendar Quick!
here's why you'll regret buying List Control...
why I'm leaving...
Reminder: Free Webinar Today - How to Boost Sales

Greg Cryns

Monday, March 15, 2010

Batman's Vanishing Act is Only Impressive When It Works

This funny video makes me think of when I take my cell phone when I am golfing. Don't do it!

7 reasons to do video marketing

Here are some reasons why you may want to consider video marketing now rather than later:

1. You may get lucky and find your video is "viral". That means people are passing it around enough to get you a LOT of views and potential customers to visit your website.

2. Understand that possibly over 50% of web traffic is to video sites, primarily - go where the people are

3. If you embed your video on your website (and why not? it is very easy to do that), you could get a whole lot of valuable backlinks.

4. Video marketing is still relatively new and unexplored by most website owners

5. We grew up with TV. Many people prefer video to text for entertainment and learning.

6. Video is an excellent way to present pictures of your products and keep your customer focused on those images

7. In my opinion, the day will soon be here when most websites use a video to introduce themselves and their product on the website's main page

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Thursday, March 11, 2010

MORE nifty Google Alert tips

In Feb 2009 I posted an article about how you can use Google Alerts to improve your business. The ideas keep coming, so here are some more.

1. If you want to find articles about your city, state or country do it like this - location: california or location: london or location: israel

2. Get your news from one source like this - source: los angeles times or source: msnbc (risking showing my political leaning) or source: google news (one of my favorites)

3. Get news about your favorite TV show - "curb your enthusiasm"

4. Save money: coupon kohls or coupon walgreens

5. Get reviews on movies or TV shows - review movie or review TV

6. I am a sucker for "tips" like gardening tips or driving tips

7. Track news stories about someone (include quotes around your search term) like this: "susan boyle"

useful sites for more info:
Use Google Alert to find if your Website is Hacked
Adam Green: Mr. Google Alerts

Please post your ideas in the comments!

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Wednesday, March 10, 2010

Gmail is creepy

I think Gmail is a great email client.

Except for one thing.

The chat aspect is downright creepy.

So, I enter my Gmail account and *Beep* the popup chat box comes up telling me that so-and-so wants to chat. Problem is that I am an old fashioned guy. I'd much rather chat over the phone.

But wait!

How did he know I was online at Gmail. Was he waiting like a stalker? Waiting for me to show my keystrokes? Does he hang out there all day long waiting for the opportunity to pounce?

Frankly, I'm not fond of some new technology like this chat thing. Probably I could somehow turn that off but then I'd be thought of as Uppity or something.

I thought life was getting easier. Maybe not?

Your thoughts?

Greg Cryns

Work At Home Profiles
Wahm Search Engine

Saturday, March 6, 2010


If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a preset message at a scheduled time in the future. That time can be hours, days, weeks or months. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.

Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

How can I make money with autoresponders?

Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder can be your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising.

Few sales are made by impulse buyers, particularly on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.

You want your name to be in front of the buyer when he or she is ready to buy. Two ways to accomplish this difficult task is to use an autoresponder and/or regular mail.

That is what your local companies (especially real estate) do successfully. They send out postcards and flyers on a regular basis. They don't know, of course, when, if ever, you will want to put your house on the market, but they have a better chance of getting your business with regular mailings at least once a month.

As an insurance salesman, I sent birthday cards to my customers. I wanted to remind them I was still there to help them with their claims but also to urge them to call me for other offerings from my office. I received many calls of thanks from them. "No one remembers my birthday any more!" they would exclaim.

Greg Cryns

Work At Home Profiles
Wahm Search Engine


Can free stuff hurt your business?

Free stuff.

How much free stuff is out there? Seems like there is more free stuff than paid stuff these days.

Yet some are drawn to it like a moth to the flame. Hey, I speak from experience here.

We all like something for nothing but there are those people out there who go over the top searching for free deals. Free hosting, free promotion, free web design, free sales copy writing and so on.

It just doesn't work.

You will not get anything set up if you're looking for everything that's free.

Granted, shop around for a good deal if you can, but when it comes to the fundamentals of your business, your scripts, your hosting especially, don't go with the free option because quality will suffer, and your customers will be able to see that too, which is something we definitely want to avoid.

Greg Cryns

Work At Home Profiles
Wahm Search Engine

Wednesday, March 3, 2010

How To Use Takeaway Selling to Increase the Urgency

When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become unavailable or restricted in some way.

And of course, the opposite is also true. If a prospect knows your product will be around whenever he needs it, there’s no need for him to act now. And when your ad is put aside by the prospect, the chance of closing the sale diminishes greatly.

It’s your job, therefore, to get your prospect to buy, and buy now. Using scarcity to sell is a great way to accomplish that.

There are basically three types of takeaways:

Limiting the quantity
Limiting the time
Limiting the offer

In the first method, limiting the quantity, you are presenting a fixed number of widgets available for sale. After they’re gone, that’s it.

Some good ways to limit the quantity include:

only so many units made or obtained
selling off old stock to make room for new
limited number of cosmetically-defected items, or a fire sale
only a limited number being sold so as not to saturate the market

In the second method, limiting the time, a deadline is added to the offer. It should be a realistic deadline, not one that changes all the time (especially on a website, where the deadline date always seems to be that very day at midnight…when you return the next day, the deadline date has mysteriously changed again to the new day). Deadlines that change decrease your credibility.

This approach works well when the offer or the price will change, or the product/service will become unavailable, after the deadline.

The third method, limiting the offer, is accomplished by limiting other parts of the offer, such as the guarantee, bonuses or premiums, the price, and so on.

When using takeaway selling, you must be sure to follow-through with your restrictions. If you say you only have 500 widgets to sell, then don’t sell 501. If you say your offer will expire at the end of the month, make sure it does. Otherwise your credibility will take a hit. Prospects will remember the next time another offer from you makes its way into their hands.

Another important thing you should do is explain the reason why the offer is being restricted. Don’t just say the price will be going up in three weeks, but decline to tell them why.

Here are some examples of good takeaway selling:

“Unfortunately, I can only handle so many clients. Once my plate is full, I will be unable to accept any new business. So if you’re serious about strengthening your investment strategies and creating more wealth than ever before, you should contact me ASAP.”

“Remember…you must act by [date] at midnight in order to get my 2 bonuses. These bonuses have been provided by [third-party company], and we have no control over their availability after that time.”

“We’ve obtained only 750 of these premiums from our vendor. Once they are gone, we won’t be able to get any more until next year. And even then we can’t guarantee the price will remain the same. In fact, because of the increasing demand, it’s very likely the price could double or triple by then!”

Remember when I said earlier that people buy based on emotions, then back up their decision to buy with logic? Well, by using takeaway selling, that restriction becomes part of that logic to buy and buy now.

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Your sales copy will be scanned

Your copy will be scanned, not read word for word

Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect to stop what he’s doing and read your letter.

If he sees a letter with tiny margins, no indentations, no breaks in the text, no white space, and no subheads…if he sees a page of nothing but densely-packed words, do you think he’ll be tempted to read it?

Not likely.

If you do have ample white space and generous margins, short sentences, short paragraphs, subheads, and an italicized or underlined word here and there for emphasis, it will certainly look more inviting to read.

When reading your letter, some prospects will start at the beginning and read word for word. Some will read the headline and maybe the lead, then read the “P.S.” at the end of the letter and see who the letter is from, then start from the beginning.

And some folks will scan through your letter, noticing the various subheads strategically positioned by you throughout your letter, then decide if it’s worth their time to read the entire thing. Some may never read the entire letter, but order anyways.

You must write for all of them. Interesting and compelling long copy for the studious reader, and short paragraphs and sentences, white space, and subheads for the skimmer.

Subheads are the smaller headlines sprinkled throughout your copy.

Like this.

When coming up with your headline, some of the headlines that didn’t make the cut can make great subheads. A good subhead forces your prospect to keep reading, threading him along from start to finish throughout your copy, while also providing the glue necessary to keep skimmers skimming.

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Sales copy: longer is better?

Sales copy length

The debate on using long copy versus short copy never seems to end. Usually it is a newcomer to copywriting who seems to think that long copy is boring and, well…long. “I would never read that much copy,” they say.

The fact of the matter is that all things being equal, long copy will outperform short copy every time. And when I say long copy, I don’t mean long and boring, or long and untargeted.

The person who says he would never read all that copy is making a big mistaking in copywriting: he is going with his gut reaction instead of relying on test results. He is thinking that he himself is the prospect. He’s not. We’re never our own prospects.

There have been many studies and split tests conducted on the long copy versus short copy debate. And the clear winner is always long copy. But that’s targeted relevant long copy as opposed to untargeted boring long copy.

Some significant research has found that readership tends to fall off dramatically at around 300 words, but does not drop off again until around 3,000 words.

If I’m selling an expensive set of golf clubs and send my long copy to a person who’s plays golf occasionally, or always wanted to try golf, I am sending my sales pitch to the wrong prospect. It is not targeted effectively. And so if a person who receives my long copy doesn’t read past the 300th word, they weren’t qualified for my offer in the first place.

It wouldn’t have mattered whether they read up to the 100th word or 10,000th word. They still wouldn’t have made a purchase.

However, if I sent my long copy to an avid die-hard golfer, who just recently purchased other expensive golf products through the mail, painting an irresistible offer, telling him how my clubs will knock 10 strokes off his game, he’ll likely read every word. And if I’ve targeted my message correctly, he will buy.

Remember, if your prospect is 3000 miles away, it’s not easy for him to ask you a question. You must anticipate and answer all of his questions and overcome all objections in your copy if you are to be successful.

And make sure you don’t throw everything you can think of under the sun in there. You only need to include as much information as you need to make the sale…and not one word more.

If it takes a 10-page sales letter, so be it. If it takes a 16-page magalog, fine. But if the 10-page sales letter tests better than the 16-page magalog, then by all means go with the winner.

Does that mean every prospect must read every word of your copy before he will order your product? Of course not.

Some will read every word and then go back and reread it again. Some will read the headline and lead, then skim much of the body and land on the close. Some will scan the entire body, then go back and read it. All of those prospects may end up purchasing the offer, but they also all may have different styles of reading and skimming.

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Your HEADLINES can make or break you

The Headline

Does your headline on your ads, emails, blog posts and articles have an effect on your success? You bet.

If you’re going to make a single change to boost your response rate the most, focus on your headline (you do have one, don’t you?).

Why? Because five times as many people read your headline than your copy. Quite simply, a headline is…an ad for your ad. People won’t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises some news and a benefit.

Perhaps you’re thinking, “What’s this about news, you say?”

Think about the last time you browsed through your local newspaper. You checked out the articles, one by one, and occasionally an ad may have caught your eye. Which ads were the ones most likely to catch your eye?

The ones that looked like an article, of course.

The ones with the headline that promised news.

The ones with fonts and type that closely resembled the fonts and type used in articles.

The ones that were placed where articles were placed (as opposed to being placed on a full page of ads, for example).

And the ones with the most compelling headlines that convinced you it’s worth a few minutes to read the copy.

The headline is that powerful and that important.

I’ve seen many ads over the years that didn’t even have a headline. And that’s just silly. It’s the equivalent of flushing good money spent on advertising right down the toilet.

Why? Because your response can increase dramatically by not only adding a headline, but by making that headline almost impossible to resist for your target market.

And those last three words are important. Your target market.

For example, take a look at the following headline:

Announcing…New High-Tech Gloves Protect Wearer Against Hazardous Waste

News, and a benefit.

Will that headline appeal to everyone?

No, and you don’t care about everyone.

But for someone who handles hazardous waste, they would sure appreciate knowing about this little gem.

That’s your target market, and it’s your job to get them to read your ad. Your headline is the way you do that.

Ok, now where do you find great headlines?

You look at other successful ads (especially direct response) that have stood the test of time. You look for ads that run regularly in magazines and other publications. How do you know they’re good? Because if they didn’t do their job, the advertiser wouldn’t keep running them again and again.

You get on the mailing lists of the big direct response companies like Agora and Boardroom and save their direct mail packages.

You read the National Enquirer.

Huh? You heard that correctly.

The National Enquirer has some of the best headlines in the business.

Pick up a recent issue and you’ll see what I mean. Ok, now how could you adapt some of those headlines to your own product or service?

Your headline should create a sense of urgency. It should be as specific as possible (i.e. say $1,007,274.23 instead of “a million dollars”).

The headline appearance is also very important. Make sure the type used is bold and large, and different from the type used in the copy. Generally, longer headlines tend to out pull shorter ones, even when targeting more “conservative” prospects.

Some other sites online where you can get great headlines (from master copywriter John Carlton, no less) are:

On each page, click on the individual products in order to view the ads and headlines.

It should go without saying that when you use other successful headlines, you adapt them to your own product or service. Never copy a headline (or any other written copyrighted piece of work for that matter) word for word. Copywriters and ad agencies are notoriously famous for suing for plagiarism. And rightfully so.

Greg Cryns

Work At Home Profiles
Wahm Search Engine

Tuesday, March 2, 2010

Aricle spinners muck up the web

If you don't know what an article spinner is, I'll tell you.

It is a way some webmasters try to spam the search engines to get higher search engine positions for their websites and blogs. They are also hoping that by putting hundreds or even thousands of fake articles out there they will lure unsuspecting surfers into their lair (website).

The Supreme Court justice was asked to define "porn". He said, "I know it when I see it." I feel the same way about spun articles. It's not hard at all to pick them out. They muck up the web

What really sucks about article spinners is that a whole new industry has been created selling the damn things. Hundreds of spam guys are selling them from $7 to $97. Each one touts why it is the "best". Get a clue. They all make me puke.

Here are some headlines from article spinner sites:

Article Spinning Service: 250 UNIQUE articles for $2

Unique Article Spinning Software Turn Your Dusty PLR Article's Into Unique Articles

Can anyone prove that article spinners improve your Google positions? I’d sure love to see proof of that because I am very doubtful that this tool (scheme) actually brings more people to your website.

I believe we need to evaluate WHY we are tempted to use article spinners. Easy backlinks? Can you imagine that Google is not aware of this stuff and that they don’t have a way to figure out when it is being employed to spam them?

Even writing new articles for 10 article directories probably is a waste of time in my opinion.

Needing someone to prove me wrong and black hat article spinning right. Show me the money!

Can you show me any spun article page that is at the top of Google for a reasonable key phrase? Just one please?

Remember what Google is about and how they got to where they are. Remember before Google when you would search for “baby diapers” and get porn sites as the result?

Google pays millions in salaries to make sure their SERPs are pristine.

Just don't do it. You are wasting your time if you do and you are giving the rest of us bad publicity.

Greg Cryns
Work At Home Profiles
Wahm Search Engine

Monday, March 1, 2010

Google parody video: Is Tiger feeling lucky today?

Did you see Google's Super Bowl ad? I thought it was terrific. At the same time, it is ripe for parody. What is the purpose of parody? Can it be an effective business tool? Compare the two videos below:

Google Superbowl ad

Is Tiger feeling lucky today?

Greg Cryns
Work At Home Profiles
Wahm Search Engine