This happens to most of us.
Why? Because we think we have the right keywords to attract targeted visitors but we made the wrong choices. Redo your keyword research. Do some competitive intelligence at Spyfu.com. Test, test and make changes.
Also, your title and description tags might not be very alluring. Think about selling from the get-go. Think about how you search and what you respond to.
Let's face it. Garnering a lot of good generic search engine traffic is like herding pigs. Really hard to do.
Greg Cryns
Website design and small business promotion
Work At Home Profiles (just $3.77 per month membership)
Showing posts with label keywords. Show all posts
Showing posts with label keywords. Show all posts
Wednesday, November 25, 2009
Tuesday, April 7, 2009
Court rules trademarked keywords cannot be used by third parties in Adwords

In a reversal of the smaller court decision in Rescuecom v. Google for Google, the appellate court ruled in favor of Rescuecom.
This decision, though regional, will have national impact on the use of Google Adwords.
The ruling prohibits the use of trademarked keywords even in ad titles as well as in the ad text in the landing page.
The intent of the law is to prevent confusion by consumers. Read a good summary of this important case at Search Engine Land.
Greg Cryns
The Mighty Mo Website Design and Promotion
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Labels:
google adwords,
keywords,
trademark
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