Tuesday, April 7, 2009

Court rules trademarked keywords cannot be used by third parties in Adwords

In a reversal of the smaller court decision in
Rescuecom v. Google for Google, the appellate court ruled in favor of Rescuecom.

This decision, though regional, will have national impact on the use of Google Adwords.

The ruling prohibits the use of trademarked keywords even in ad titles as well as in the ad text in the landing page.

The intent of the law is to prevent confusion by consumers.
Read a good summary of this important case at Search Engine Land.

Greg Cryns

The Mighty Mo Website Design and Promotion


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