Sunday, April 5, 2009

Google cache- what is it?

When you do a Google search for just about anything, you will see the word "cached" on the bottom line of the search result (SERP).

What does this mean? (not associate with Google) explains it this way: "Google takes a snapshot of each page it examines and caches (stores) that version as a back-up. The cached version is what Google uses to judge if a page is a good match for your query."

Google saves the cached page with the date saved at the top of the browser window. So, if the result is not what you were looking for the page may have been changed since the day Google cached it. You can see what the page looked like when Google cached it.

You can also use the Way Back Machine to see what a page looked like before Google started caching the pages. I will always appreciate the Way Back Machine because more than once I've deleted important pages on my websites. They could only be recovered there.

So, if you were thinking that the Google cache was a bad place like Purgatory or the infamous Google sandbox, so rest easier.

In fact, it has been suggested that the cached date of the page may be more important than the vaunted "Page Rank" of that page. Think about it. If you see a recent date on the cache page it means that Google spent the time to visit it recently. This impliesmore trust in the site and page. [I did some checking with my own sites and I see that most were cached during the past week whether I changed those pages or any other pages in the site or not. So, I do not think this idea is valid.]

Greg Cryns
The Mighty Mo website design and promotion



  1. Great article! Wayback Machine has probably ruined as many people as it has helped! hahah!

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