Friday, February 23, 2007

What is Web 2.0?

People ask me, "What the heck is Web 2.0?"

The answer is difficult to articulate. It is a revolution in the way content is presented to people. The email lists are swiftly becoming dinosaurs. Struggling to get your website listed at the top of search engines is not quite as important as it used to be. The internet is dividing up into "tribes" who communicate amongst others in their own tribe or niche.

Example: Let's say you sell real estate. Before Web 2.0 you might have called or emailed a friend if you had a referral to pass on or a question to ask. Now you would probably join Active .

If you love dogs you will probably love or its sister site for cats,

If you are Afro-American you may check in at

Australian teenager? Hit up

Looking for good music and video? Try is the largest website for auto enthusiasts with an audience of 1.6 million unique users per month.

Want to keep the planet green? Try

Socceer enthusiast? Try Google's

Want to talk with other moms?

Here are two videos that may help you understand what Web 2.0 is and where it is going and why it is important for you to grasp it if you are an internet marketer.

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