Copywrite: some words support or irritate your customers

Some words that make your customer feel comfortable:

attention, biggest, complete, confidence, detailed, discount, eager, easier, excited, exceptional, expertise, features, folks, free, impressive, innovative, invite, key, latest, nominal, options, pledge, promised, prompt, quaslity, ready, upgrade.

Some phrases you may want to use with your customers:

as you requested
competitive edge
complete satisfaction
cost savings
crystal-clear specifications
customer-support program
deeper level of service
even more useful
exceptional warranty
experience tells me
just came in
look forward to
may I direct your attention
most popular
no unwelcome surprises
pass those savings on to you
right away
risk free
willingness to help
your thoughts on

Words it would be better to avoid with customers: bargain, cannot, cheap, ccut rate, delay, sacrifice

Phrases to avoid:

be a fool to pass up
cut to the bone
don't ask
I don't know
minimum purchase
no choice
once in a lifetime
think it over

Greg Cryns
Wall Art Products
Wood Fireplace Accessories