In tough economic times people will seek guerrilla marketing techniques and try new methods of advertising such as audio and video on their blogs and websites.
A publicity stunt is a planned event designed to attract the public's attention to the organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. Read more at Wikipedia.
I get a kick when I read stuff like "To get more visitors, make a viral video." Well, golly, how does one know how to make a viral video? I can make a video that is funny or interesting. Will it go viral? No one knows. It takes special pixie dust to make that happen.
This article at About.com has a nice long list of publicity stunts from the past.
Promos With a Punch
High Profile Lawsuits - The Ultimate Publicity
Entrepreneur.com shows their Top 10 Successful Marketing Stunts.
The Guardian news has its own list of the The 10 greatest publicity stunts
In this video Trendhunter.com displays their "Top 10 Publicity Stunts".
Photo by Mikeius