You spent a lot of time and money to establish your website. Now you want people to take and action when they pay you a visit.
Be sure to put a strong "call to action" in your sales pages. Don't assume anything. Direct them to do what you want them to do. Join your newsletter? Take a poll? Call your phone? Ad guys call this "conversions." You need lots of them to succeed.
Test. Test Test. Change the color of the font on parts of your sales page. Use special words like "because" in your text. Try taking out all pictures (or adding some pictures). See what happens for a week. You may be very surprised by what works and what does not.
If you don't have the time or talent to write compelling text, then hire someone to do the job. After all, you don't want your site to wind up in the Website Graveyard, do you?
Remember, a beautiful website is worthless without plenty of 1)targeted visitors; 2) visitors who take action once they get there.
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