Tuesday, February 16, 2010

Starbucks - origin of the name

Origin of the Starbucks name

Source: Wikipedia

The company is named in part after Starbuck, Captain Ahab's first mate in the novel Moby-Dick, as well as a turn-of-the-century mining camp (Starbo or Storbo) on Mount Rainier. According to Howard Schultz's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his then creative partner Terry Heckler responded, "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo". Brainstorming with these two ideas resulted in the company being named for the Pequod's first mate, Starbuck.[53]

Arabia: starbaks
Bulgaria: Starbaks
China: xingbake
Israel: Starbaqs
Japan: sutābakkusu
Russia: Starbaks
South Korea: seutabeokseu
Quebec (Canada): Café Starbucks Coffee

Source: Wikipedia

Greg Cryns
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