Thursday, October 9, 2008

Social Network Marketing - earn their trust

No matter how many articles you read or gurus you consult, it will be up to you to make anything happen.

Sorry to say, most people will fail to succeed in their Internet pursuits unless they are willing to spend a lot of time and effort to grow their business.

Ladies and gents, there is no free ride, even on the Internet. Frankly, if you are not willing to put in the time to make it happen, you might as well get a regular job offline.

Let's get started about how to do that necessary work.

When you approach somebody about joining your program, you want to approach them as an expert on the program. The first thing you want to do is explain the program to them in complete detail. Many people don't want to do this because they are afraid that they'll be giving away too many secrets. The truth is, there is so much to learn about any one program that it would be impossible to teach somebody everything. Advertising techniques alone can take years to learn. So don't worry about this. Approach the person as somebody with knowledge. Make them understand that you know what you're talking about and more importantly that you know what you're doing.

But even more important than just imparting this knowledge on them is making them understand that you will personally see to it that they get the same knowledge for themselves. Make them understand that you are there to help them with the program. You're not just getting them to join your program. You're getting them to become a partner with you. This is especially true if you have a program where your people are benefited by your own efforts. This way they know that not only will they get your knowledge but your help as well.

In becoming their expert and partner you have to first show your own results. This means showing them exactly how long you've been doing the program as well as how much you have made from it. Many people feel this is none of anybody's business. But the truth is, if you don't have any credibility, or don't want to share your credibility, you're going to have a very difficult time getting anybody to believe a word you say. There is an old saying that the proof of the pudding is in the eating. This is no less true in Internet marketing. If you can show a person that you are successful then you have a lot better chance of convincing that person that they can be successful as well.

You need to be able to show your prospects that you can back up what you are saying. If you promise help, you better be ready to follow through.

Make sure you give them your contact information. This will include your home phone and your business email address.

Give them the help they deserve. You need to convince them you will be their mentor in the program you are selling.

You can set specific times that you will answer your phone. But your email will always be open for business.

Remember, if you can show them you are an expert and that you will become their partner if they sign up, you will begin to become successful.

Greg Cryns
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