Monday, January 19, 2009

Blog what you know about and be an expert

Picture: Riverview Bobs roller coaster in Chicago. Riverview no longer exists but I know a lot about The Bobs - I rode it scores of times and I still have the bruises to prove it.

I made a Twitter post (tweet, damn, I hate that word!) this morning and I regret doing so a bit but I approve the message.

"Observation: The number of Twitter Tippers are gaining on Life Coaches. Will there be PhD's offered for both soon?"

Twitter is an easy way to become an expert at something. Not because it is so easy to learn or to explain. Talking about something that you know well and love makes it much easier to explain and makes you a real expert if you spend enough time on the Twitter site.

Not only that, if you show people the benefit of your experience you are doing more than reporting. That is what most bloggers do, report. There are not enough expert bloggers out there, in my opinion. (I am not exempting myself from that crowd either).

Sometimes I will blog about things I don't really know about as well as I could or should. ("should" is another word I try to avoid entirely). I try to stay focused but I admit that I do stray. It's not that I am trying desperately to fill space on my blog. Lately I've learned to bring in guest posts to handle those times when I don't have the motivation or energy to make a blog post.

What I am trying to get across here is this: sometimes it is better not to post at all if you are not an expert on the topic.

For example, I know a lot about
article marketing. I've done research. I've written a lot of articles. I feel I can blog about that and make a connection with my readers.

But I don't know all that much about
teleseminars. I think it would not be a good idea to spend time researching that broad topic and passing a short article along to you here, or anywhere. I have little experience with teleseminars except to observe that you better be ready to hear a huge sales pitch at most of them.

I know quite a bit about my home town. I know a lot about raising kids (I have seven of those that I admit to). I know a lot about selling services (I was an insurance agent for many years in the business market). I know a lot about Little Debbie snack cakes (I was a distributor for that company). I know a lot about insurances and mortgages. (I've bought and sold a few of my own houses).

I also know a lot about internet marketing in general but, frankly, there are many areas of that subject I don't know enough about.

If you don't really know much about making money on the Internet, please keep it between you and the wall.

Picture: Bubble Gum Alley in San Luis Obispo CA - home of Cal Poly and avery cool place to visit.

Greg Cryns
All About Paso Robles (I know some about this town too)


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