Saturday, January 10, 2009

Teleseminar Security Tips

Guest blog post by my friend, Marcia Yudkin

Teleseminar Security Tips
Copyright (c) 2008 Marcia Yudkin
Creative Marketing Solutions

How do you prevent people who have registered for your
teleseminar from passing around the teleseminar call-in
information to those who haven't paid for it?

This question came in from someone preparing to launch her first
teleseminar. Based on my years of experience leading teleseminars
and my conversations with other teleseminar presenters, this
worry has little foundation in fact. In most niches, this kind of
dishonesty simply does not happen.

Even so, there's no sense in tempting fate, so there are a few
steps you can take to minimize the odds of non-legitimate
participants calling in to your telseminar.

First, provide the call-in number and access code for the
conference-call line by email rather than posting it on a web
page, where some Internet-savvy people and search engines can
find it even when you haven't publicized the page.

Second, tell your paying participants exactly what to do if they
know someone else who's interested in the teleseminar. Even when
it's a free teleseminar, I tell registrants to direct friends to
the signup page rather than give them the call-in information,
because there are a limited number of slots for the call.

(Studies show that if you provide a reason for something, people
are more likely to comply with your request.)

Third, you'll most likely be able to see for yourself whether or
not unregistered people are calling in to your teleseminar. Most
bridge line providers either routinely provide you with a list of
those who called in or will do so upon request. You can simply
compare the number of people signed up with the number of people
who called in.

What you'll see, I predict, is that there are people who paid
for the call but don't show up (and do not ask for a refund)
rather than people who called in but did not sign up and pay. You
thereby come out ahead, not behind.

One firm that has a teleseminar admission fee in the hundreds of
dollars told me that they once noticed an unauthorized company
dialing into an event. If I remember correctly, they noticed it
because of an unfamiliar area code showing up in the participant
list. After investigating, they approached the interloper
afterwards in a low-key manner, telling them that someone had
called in from their company without registering, and the
offender quickly paid up - probably never to try to pull that
move again. Note that while this situation did occur, it happened
only once for this company that presented a couple of dozen
teleseminar events each year.

A last bit of advice: If you're concerned about teleseminar
gatecrashers, provide your handouts by email also, rather than
posting them on the web. Otherwise the handouts can become
accessible in web searches. See this for yourself by typing
"teleseminar handout" or "teleclass handout" into Google.
Thousands of handouts come up, some of them for courses that cost
many hundreds of dollars to attend. I believe that most of those
who posted those handouts did not intend them to be publicly

Generally, however, all you have to do is simply provide the
call-in information and handouts to registrants via email and
then concentrate on delivering the very best program you can.

Veteran teleseminar presenter Marcia Yudkin specializes in high-
ticket, high-value teleteaching courses. To find out more about
your teleseminar options, download a complimentary copy of "66
Ways to Use Teleseminars to Promote Your Business or Your Cause,"
go to . Discover how to plan,
promote and deliver profitable teleseminars, whether you're an
entrepreneur, business or health professional, nonprofit
organization or corporate marketer.


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