Thursday, January 28, 2010

Customers remain loyal to Toyota after recall

Toyota recalled some autos recently:

Which cars are involved?

2009-2010 RAV4, Corolla and Matrix models;
the 2005-2010 Avalon;
2010 Highlander;
2007-2010 Tundra and the 2008-2010 Sequoia;
and some 2007-2010 Camrys (only those with gas pedal assemblies made by a specific Toyota supplier; your dealer can check).

No Lexus or Scion models are involved.

I read an article
Many Toyota owners in SLO County remain loyal to Toyota brand

Take-away: build a very strong brand. Be good to your customers and they will stay loyal to you.

What do you think?

Greg Cryns

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