Beware of Google Adwords broad match

It is important for your financial health, if you use Adwords, to understand the choices you have for keyword matches.

Google now has the ability to relate words such as "shoes" and "footware". But you, the advertiser, may not want to show up for "footware". With Broad Match Google can match just one word of your keyword phrase. For example, "mens shoes" could be matched with "mens dating services". Ich.

This video does a good job of explaining the problem of choosing "Broad Match".

Greg Cryns
The Mighty Mo website design and promotion