Purina pet foods knows when they have a good thing going.
When I opened my Yahoo main page today to see the news, the main feature was a video titled Town's vending machine surprise
Click that link. It leads to a page with a series of videos about animals. In the featured video, a couple of young raccoons were found living inside a Pepsi machine. It touches the heart. Wild animals doing their best to survive in a human world.
I sent the link to my relatives. I am sure they will pass it on. The video is that good. And each time someone opens the link the Purina name is immediately viewed as well.
That's good viral marketing.
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