Wednesday, November 5, 2008

Barack Obama's email list

However you feel about Barack Obama, if you do business on the Internet you need to admire his marketing prowess and his understanding of the power of new technologies..

We hear the mantra: "The money is in the list."

Part of Barack O'Bama's victory last night can be attributed to his understanding of the power of Internet marketing.

Obama started building his list even before he announced his candidacy. Way back then, over two years ago, I received an email from a local pol in Illinois. This mayor of a very small town started stumping for Obama. He wrote and sent out about one email per week to eveyone he knew. The email pounded on the reason we should consider voting for Obama in the Illinois primaries.

Democratic technology strategist Andrew Rasiej called Obama’s email list a “nuclear weapon” for political outreach. In June, 2008,

The size of Obama’s email list is a well kept secret. But we do know that by June 2008 he had almost one million accounts registered at Recent estimates claim the list had over 5 million people on it.

Obama exploded his list just before he picked Biden as his running mate. He put the word out on the social networks, especially Twitter where he had a strong presence for a long time, that list members would be the first to know who he picked.

Take a lesson, my friends. If you have not seriously attempted to build your email list, try to see the huge power contained in one and start building today. Here is a note I received from the Obama’s campaign team late last night immediately after it was obvious he had won the election….

Greg --

I'm about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.

We just made history.

And I don't want you to forget how we did it.

You made history every single day during this campaign -- every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it's time for change.

I want to thank all of you who gave your time, talent, and passion to this campaign.

We have a lot of work to do to get our country back on track, and I'll be in touch soon about what comes next.

But I want to be very clear about one thing...

All of this happened because of you.

Thank you,


Greg Cryns

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