Friday, November 21, 2008

Repurposing - Most Frequently Asked Questions and Making Them Available 24-7

When you do teleseminars in your area of expertise, you're going to hear the same questions over and over in various different forms. Take the answers to these frequently asked questions and do something unique with them... put them on your business card!

What's cool about that is it's on your business card so they're not wasting your time asking you the same few questions. Give your prospects a way to listen to the answers to those questions, the ones that are asked most often.

What's important to them?

Tell them, "I'll give you answers to five questions that are often asked. I want you to listen to each one so we don't waste each other's time, and when you call, if you want to talk to me and you fit the criteria I've laid out, when I talk to you I'm going to ask you which of the five is the most important question to you."

Ask Them

When they call you, ask them, "What was the most important question you wanted answered?" and answer it on a 24-hour recorded message. The second question to ask is, "Why is that so important to you?"

When they tell you why, you have now surgically extracted critical information about their belief system. You have taken out what their needs, hopes and wants are, because they've told you what's most important to them and they've told you why. "The bigger the why, the easier the how," says Jim Rohn.

Try repurposing your teleseminar, webinar or e-course content on your business card like this. Turn those common questions into a 24-hour recorded message and you've just leveraged your time and expertise to more prospects and future paying clients

And we'd like to invite you watch and listen to FREE additional online marketing tips and powerful strategies by going to

To find out more about Pat and Lorna please visit our blog at

Photo by darkestbird

Greg Cryns

No comments:

Post a Comment