Friday, November 7, 2008

Tips on how to find ideas to write that article

So, you want to write an article. You get ready, sit down in front of your keyboard. "What do I want to write about," you ask. The ideas are not exactly filling up the noggin right away.

Here are a few tips to help you get that article going.

1. Write Down Your Interests. Certainly everybody has interests. I mean we don’t sit around all day staring at the walls do we? So take a pen a paper (yeah, get away from the darn computer) and write down what you like to do. You may very well find that some of your interests are very popular online.

How do you know?

Look ‘em up!

Go to Wordtracker and see how many times YOUR interest was searched for in a month. Go to Google and see how many sites come up with YOUR interest. You may find that YOUR interest may have too MUCH interest. That’s okay. You can always narrow it down. We’ll be covering that in a later chapter when we get to “Bum Marketing” your articles.

2. See What’s New. That’s right. Turn on the TV. Listen to the news. Go on the Internet and see what the latest headlines are. One of the most effective ways to get traffic to your web site is to see what the latest developments are that relate to your web site and write about them.

Most search engines will usually have a “search by category” feature or topics at one of their sidebars, like movies, music and so on. If you have a web site that relates to any of these topics, go to one of them and see what’s going on in the world. If there’s been a breaking story on something, write about it. Submit it to an article directory. You’ll probably be one of the first people to report on this event.

Timing is everything in this business.

He who hesitates is lost.

See what’s new!

3. Find An Angle. What I mean by this is try to find a way to attack a subject.

Remember our last article about the “3 ways to pick up your spirits?”

That’s an angle. It’s called the “how to” angle.

There are many other angles.

For example, you can write an article on what we just talked about in point number 2. That’s right, the “what’s new” angle. People are always interested in knowing what the latest developments are.

Another angle you can write on is to tell people about things they should avoid. We call this the “warnings” angle. My goodness, there are warnings on TV all the time. Don’t drink, don’t smoke, don’t take drugs. It’s endless. So write an article warning people about certain dangers.

Maybe something like this…

“The 7 dangers of smoking”

Now I don’t know if there are 7 dangers, but you get the idea. Articles like these go over real big.

The opposite of dangers is of course to tell people when something is good for them. We call this the “benefits” angle.

A topic for this may look something like…

“The 4 benefits of herbs.”

Again, I don’t know if there are 4, but you get the point. There are probably more benefit and warning articles than any type of article on the Internet, with “how to” articles right up there with them.

Another angle you can use is to create curiosity. The easiest way to do this is with a topic like this.

“The Secret Sex Life Of Donald Trump”

Now don’t get me wrong, I’m not suggesting that Donald Trump has a secret sex life. But what if he did? What if you could convince somebody that he did? Think somebody who is reading that title isn’t going to want to know more?

Human beings are curious animals. If you give them a hot topic with a title that grabs them and makes them want to read, you’ve literally got a captive audience.

There are other “angles” you can use, but these should be sufficient enough for our purposes.

Greg Cryns

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