A brief example of a niche marketing technique

Do you have a marketing plan? Do you have an advertising plan? Do you understand that marketing is not exactly advertising?

Here are some thoughts I have on internet marketing as opposed to internet advertising.

Buying a banner or text ad on a web page is advertising. You want to be sure you are finding your target market when you place an ad on the Internet.

Let's assume for a moment that you sell mattresses for a living.

So, if you sell mattresses then you need to find out who needs a new mattress. That person would be in your target market.

You may want to appeal to people who have had herniated discs fusion surgery. If I had disc surgery I may not know how a mattress can help me.

Or you also be interested in people who have an allergy. How many people equate allergies to mattersses?

Perhaps you want to do some social networking to make people who have bad backs aware of your product?

So, your internet marketing plan probably does not want to include using Adwords for the keyword "mattress". You would be better off to search Google's keyword tool for key phrases people use to find a mattress that fits their needs. Try searching "mattress for" (with the quotes included).

There you would find that 2,400 people searched for "mattress for back pain" in November 2008.

You found one important search phrase that people who experience back pain may use to locate and buy a mattress. This is a technique used by people who do niche marketing.

Wouldn't it make a lot of sense to write a nice article employing the search term "matress for back pain" and put it up on a web page that a search engine will pick up and present to someone?

Greg Cryns
Work At Home Profiles