Link schemes - what does Google say?

If you don't believe me, you may believe Google.Here is a summary on link schemes at Google's Webmasters/Site owners Help

Google is very emphatic about participating in link schemes.

Generally speaking, the important links are those coming into your website, not going out, though good outgoing links are part of what the Internet is all about.

The Google search results are based on (in part) checking on who is liking to you. "The quantity, quality, and relevance of links count towards your rating." says Google.

Particiaption in link schemes and and will be penalized. Some examples include
*any scheme where the intention is simply to have Google smile on you, manipulation of Page Rank.
* Excessive reciprocal links (though Google does not assign a number to "excessive")
* Buying and selling links that pass Page Rank

When making a decision about adding content to your website, ask yourself "Is this going to be beneficial for my page's visitors?" If not, don't post it.

Trust me, you don't want to have to face up to Google's wrath. Greg Cryns Wahm Search Engine . .