Friday, November 12, 2010

Comscore online research tool


Comscore provides information on the behaviours of Internet users and consumers worldwide. The data is based on approximately 2 million consumers who have volunteered to have their behaviour tracked.

If you navigate to the Products & Services page at, you can see the main categories of intelligence they provide.

Currently the categories include:

  • Advertising Effectiveness (digital and cross-media campaigns)
  • Cross Media Measurement (Internet, mobile, radio, print)
  • Custom Research (leverage the panel for custom research)
  • Marketing on the Internet
  • Media Planning & Analysis
  • Mobile Media
  • Search Marketing
  • Technology Tracking
  • Video & Distributed Media Management

They’ve also got free insights and information on their “Comscore Voices” blog. Subscribe via RSS, email or Twitter to stay up to date.

Greg Cryns

No comments:

Post a Comment