Photo by Jon Curnow
If you have a little time, listen to this interview of Martha Retallick by Ilese Benun. Really good stuff about cold calling and warm calling. Correct me if I am wrong, but I think most successful people spent a lot of time on the telephone.
Martha had made an amazing 3081 phone calls, 80% of which went to voice mail. Of those, 99 prospects had expressed some level of interest (approximately 3% positive response).
In our 20-minute interview (link below), she describes her target market and her simple process to find and reach them. She explains how she tracks her calls and actually recites her no-BS phone script. (She's just finishing an ebook about her process, which I'll be reviewing here soon.)
But what's most impressive about Martha is her attitude (which you can hear most clearly in the interview).
source: The Marketing Mix
audio link: http://www.audioacrobat.com/play/Wpl33vHW
Please let me know what you think of this audio. I am always keeping in mind what might help you improve your business and your input will help.