Wednesday, October 13, 2010
This is the third in a series of posts about Facebook. So, what can you do to promote your business on Facebook? Chris Hopkins has some good ideas....
A Strategy To Promote Your Business on Facebook Without Getting Banned
By Chris Hopkins
Learn how to promote your business on Facebook and drive a tsunami of visitors to your sales sites. There is plenty of money to made through social networking sites With over 350 million active users on Facebook its easy to use this site to create an awesome sales funnel that could see your business leads and ultimately your sales skyrocket. But be warned Facebook has very clear usage policies and if you breach them your site will vanish and all your hard work will be lost.
Learn the only way to promote your business safely on Facebook
There is only one effective way to promote your business on Facebook, always use fan pages Remember Facebook is a social hub and both Facebook policy and site users frown upon marketers who invade the site with a sell, sell,sell mentality. Success on the social networks is about playing the game Harass people with product marketing and you will find it difficult to make meaningful relationships of trust with others
For an effective way to promote your business on Facebook follow the steps outlined below:
Step 1: Join Facebook and invite all your friends and associates to be your friend. Look for old friends and reconnect as they invariable accept invitations and quickly expand your network for you.. The power of a friends list is that your friends will automatically receive your information updates every time you post. This includes photos, videos and anything else you post. To draw other people into your facebook sales funnel you need to present a successful lifestyle so always post tasteful information that shows the quality of your life. Most importantly make your site fun, after all Facebook is a social network.
Step 2: Set Up a Facebook Fan Page. This is of paramount importance if you wish to promote your business without risking getting shut down. The trick to success with Facebook is to promote your business opportunity through your fan page. This is the place where you can place links to your websites, blogs and Squiddo lenses. With your Facebook fan page set up you can start marketing your fanpage to the community. Everyone who becomes a subscriber automatically gets your fanpage updates.
Step 3: Join Facebook Groups. When you become a subscriber of a Facebook group you have power to post to the group wall. The correct way to promote your business using groups is to first post the business information you want people to view to your fan page, and then post it to your groups with links to your fanpage. This is a safe system but over post to groups and you could be in trouble
Step 4: Set Up Your Own Group. Setting up your own group is a a great way to promote your business. Creating your own group gives you a platform to market. You can have unlimited friends, send mass email, do more promotions, and offer interest driven information. For example I run a record label, Balcony Records. I have a Balcony Records group on Facebook that allows me to post important information about upcoming music releases, events and label and industry associated news. We also use the group to post photos and videos of our events and then broadcast new postings to the entire group. Visual content is extremely viral as our group members often share and tag this content. This is a powerful strategy that you can use to promote your business.
Follow the steps above and you will be well on the way to building a platform for business success on Facebook. This article is only the tip of the iceberg.
There are so many things you can do to promote your business on Facebook. To learn more about how to promote your business on Facebook follow the link.
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